Who We Are


Alex M. Calle

Production Designer (Local 800 and 829)

LA / NYC / Miami

A graduate of The California Institute of the Arts (BFA Scenic Design) and USC’s Marshall School of Business (EMBA), Alex takes a unique approach to design, utilizing his background in theatre to above all, tell a story. He has designed and produced award winning work for Film, Television, Theater, Themed Entertainment, Theme Parks, and Public Art Installations all over the world.


Alex serves as CEO and CCO of hiddenlemons, a firm that designs and produced Branding Icon Attractions, Themed Experiences, and Live Shows. Alex also sits on the Executive Board for Invertigo Dance Theatre, an institution at the forefront of Los Angeles dance, and has been involved with the company since their 2008 season.



Francesca Nicolas

Art Director / Set Decorator

LA / NYC / Miami

Early in her career, Francesca lived in New York City designing film, theater, and music videos before heading west to design experiential events for internationally recognized clients in Los Angeles such as Amazon, Infiniti, Michael Kors, and WarnerMedia. Francesca also designs for theatre, film and TV in the Los Angeles area, including a production design credit for the upcoming Life On Mars short film by Troian Bellisario.


Francesca has spearheaded teams in the creation of installations and live shows for clients around the world.

Working in all phases, from concept through construction supervision, and install, Francesca has a strong technical and branding skills, creative ingenuity, and a diverse set of experiences to contribute to a wide variety of projects.