Leadership

A graduate of The California Institute of the Arts (BFA Scenic Design) and USC’s Marshall School of Business (EMBA), Alex takes a unique approach to design, utilizing his background in theatre to above all, tell a story. He has designed and produced award winning work for Film, Television, Theater, Themed Entertainment, Theme Parks, and Public Art Installations all over the world.

 

Alex serves as CEO and CCO of hiddenlemons, a firm that designs and produced Branding Icon Attractions, Themed Experiences, and Live Shows. Alex also sits on the Executive Board for Invertigo Dance Theatre, an institution at the forefront of Los Angeles dance, and has been involved with the company since their 2008 season.

​

IMDB